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the Portfolio

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🪄 Products

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< Product Summary

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👁️‍🗨️ Glance

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Waste is one of the most overlooked side effects of modern urban living. From single-use packaging to disposable event infrastructures, waste is deeply embedded in everyday consumption, often normalized by convenience and lack of alternatives.

Dür was created to challenge this pattern by making low-waste living practical, accessible, and integrated into daily life, rather than an idealistic lifestyle choice reserved for a niche audience.

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• Main Challenges

• Results and Impacts

• Approach and Main Actions

• Lessons Learned

🕳️ Problem

Urban lifestyles generate massive amounts of waste, yet individuals and businesses often lack:

• Accessible zero-waste alternatives
• Clear operational guidance
• Trustworthy systems that fit into real routines

In Iran, over half of municipal waste is still landfilled, while recycling and reuse remain marginal. Despite growing environmental awareness, sustainable behavior rarely translates into action due to cost, complexity, and habit friction.

A common misconception persists:

living sustainably requires sacrificing convenience, quality, or modern living standards.

This belief acts as a major barrier to behavioral change.

🔦 Research & Insights

Research combined secondary waste data analysis, observation of urban consumption patterns, and ecosystem mapping.

• Over 50% of municipal waste is landfilled, with limited recycling or reuse.
• Household waste is dominated by food waste and single-use packaging, directly tied to daily shopping habits.